Why your vet practice needs to be utilising a blog
Blogging has become a vital cog in the marketing wheel for any business operating in the 21st century; customers are online! Unfortunately for the likes of veterinary practices, clients often turn to ‘Dr Google’ for the information they need - or should we say more often than not, ‘mis’ information. Having a blog as a veterinary practice is an incredibly useful tool to underpin your practice aims, educate pet owners, and help you achieve your goals. Here are a few reasons why!
1. Create your ideal client
Whether you, too, saw the ‘new puppy owner’ trend during lockdown or you have longer standing clients, as a practice, there is certain information you want them to know to assist them with becoming responsible pet owners. Are their pets insured for emergency situations or unforeseen illness? Do you have a pet healthcare plan to help with their pet’s preventative care? Educating your pet owners can not only help create your ideal client, but create improved animal welfare too. The lifetime value of your clients to your practice will be far greater when they are informed and making educated decisions about the care of their pet. Whilst the consult room is the perfect place to start, having a blog can reinforce these key messages and also reach pet owners you do not frequently see.
2. Keep your audience updated with the information you want them to know
It is safe to say that as a veterinary professional, you have a lot of helpful information to share with your pet owners. Blogging allows you to ‘get ahead of the game’ and provide up to date information directly to your target audience, positioning you and your practice as a reliable source of information. This in turn bonds pet owners to your practice, not only because of the helpful information you provide, but also because you can communicate with them in your own ‘brand’ tone of voice and personality, creating a valued connection. In addition, blogs are also a great way to update your pet owners on practice information, whether that be new equipment, opening hours, policies etc.
3. Build online visibility
The bottom line is that the more content you put online, the better chance your business will have of appearing in search results. Of course, not every client or potential client will read your blogs, however the majority, if not all of your clients, will use Google (or other search engines) to search for information. If your blog answers their question, they will find your blog and discover your practice. Voila!
4. Compliment your content strategy (social media, website, newsletter)
As vets, you want to be working ‘in’ your business. It’s often therefore tough to be consistent with your online marketing when working ‘on’ your business. By posting regular blogs, not only are you increasing traffic to your website, but also inadvertently creating content you can be including in your client newsletter or posting on your social media, streamlining your content planning, saving you time and reinforcing consistent messaging.
5. Build your brand for sales
Whilst a blog can be used to position products or services into the mind of your target audience, its most effective purpose is to be a reliable source of information, which helps build brand recognition. Blogs in turn are an effective sales tool, as there are numerous ways to inform your audience, without a ‘direct sales pitch’.
6. Improve SEO
Having regular up to date information on your website (in the form of a blog), can positively affect your SEO (search engine optimisation) greatly! In its most simple form, it will help your website rank higher in search engine results, ensuring improved visibility!
Whilst we know how valuable blogs can be, not only for businesses but veterinary businesses in particular, we appreciate one of the biggest challenges for veterinary practices, is time. Time to create a content plan, time to write a blog regularly and ensure it’s optimised for search engines, time to publish / promote your blog and find appropriate images to go with it. Our qualified veterinary copywriter is here to help!
To explore some basic options, please visit our services page for more information, or drop us an email to email@example.com to chat further.